This webinar offers a comprehensive overview of the marketing process tailored for small businesses. Attendees will delve into the essential components of a marketing plan, which is crucial for driving revenue growth and ensuring business success. The session will cover the traditional four “P’s” of marketing—Product, Place, Promotion, and Price—while also introducing three additional “P’s” that are particularly relevant to small businesses: Positioning, People, and Planning. Participants will gain insights into effective marketing strategies and learn how to apply these concepts to enhance their business operations. This event is designed for small business owners and entrepreneurs looking to strengthen their marketing knowledge and skills.

Registration: Required
Cost: Free
Format: Online